Nowadays, it is a joy to receive snail mail. Of course I’m not referring to the snail mails pertaining to payables. It becomes so rare that when you do get one, it can be refreshing and exciting. When technology has made this almost an extinct act, one snail mail can bring happiness-somebody took the effort!
So why not exploit this possibility of winning customers?
It would make your future and existing client feel special. You do not have to compete with other advertisements on the internet like that of an online ad. With a snail mail you can grab your customers’ attention without so much interventions and distractions.
Get noticed, Stand out!
When most businesses are into “template” responses, employing direct mail would be a good way for you to stand out from among the rest. Below are some useful direct mail ideas you can start with.
Thank new customers
Getting a personal connection with customers will surely reward you with loyal customer base. Regardless of how small their purchases are, it would be great to send them a “thank you” card. This wouldn’t take so much of your time. You can even have a company thank you card printed and all you have to do is hand write a short personal note for the customer with your signature on it. This is a simple way of showing gratitude and will surely be appreciated by word of mouth advertising. Who knows exactly what that simple card can do? Is it possible that the customer will post it on his or her social media account? Well, yes!
Convert strangers to be paying customers
So, let’s say a stranger visited your website and signed up for a free trial. That is definitely a great accomplishment already. But you should not stop there. While they may have signed up, it could be that they haven’t actually logged in to test the product. Be sure to check on inactive accounts and send them direct mails. For instance you offered a 15 day trial; send them snail mails to prod them to avail of the trial period.
Benefit from upgrades
The best way to maintain and increase sales is to strengthen relationships with existing customers. You do not have to resort to any hard selling with these people. With a little sales talk they will avail of any upgrade you are offering them. Why not draft a personal mail for your customers and let them know the advantages they can enjoy if they upgrade their accounts.
Use promotion to create thrill
As a marketer you must know how to make your customers excited about your product. You could plan for promotional product campaign every now and then to encourage repeat purchase. Send your customers this news through direct mail!
Launch a referral program to encourage existing customers to refer a friend. Referral from a friend works. Plan your mechanics in running a refer-a-friend program and once done use those leads by sending them direct mail of your product or service offering.
Respond to customer care service tickets
Once you get somebody to try your product, you have almost convinced him or her about your product. If for instance somebody availed of your free trial offering and later left a complaint or service ticket, they are the kind of customers called talkers. This is not something bad but in fact a chance for you to sell your product even better. Resolve the complaint and send a direct mail to the client to keep the engagement until such time trust is achieved.
When almost all the people in the world are comfortable with electronic mails, snail mail is often a last resort for any marketing campaign. But maybe if we take time to use traditional mail coupled with what the digital marketing can offer to our business then we are optimizing more possibilities of better conversion optimization.
With snail mail, it is much easier to establish a stronger connection and thus you as a marketer can engage them better leading to a higher probability of conversion.