The Need for Integrated Digital Marketing

What is integrated digital marketing? It is an approach that banks on the need for integration of all marketing efforts in terms of: Advertising Direct marketing Public relations Sales promotion Social media All of these together with a wide range…

Ensuring Brand Consistency

“Businesses exist because of customers.” “Any business is nothing without them.” These statements are basic that it goes without saying that business success depends on how well they are able to identify their market, pursue and offer the best service…

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